Horizon Roof Experts
To build a simple and minimalistic website that helps in improving visibility, leads, and dominating the local market
The Challenge
Horizon Roof Experts, a mid-sized residential and commercial roofing contractor with zero online footprint. The company has been operational for several years with a strong customer base and an expert team of professionals.
Horizon Roof Experts was struggling with overall website setup, including custom design, development, SEO, and content.
The company was searching for an affordable digital marketing agency to help them build their website from scratch with a clean and minimalist design, an attractive landing page, and a complete website setup with basic SEO optimization.
The Strategy
Horizon Roof Experts wanted to dominate in the local area where residents were looking for a professional roofing expert. The first step involved a well-designed website with a call to action and seamless navigation.
Phoenix Coderex LLC’s strategy came into action with:
Wireframing and Prototyping: Formulated structural wireframes for initial approval, then advanced to prototyping to finalize the website’s layout and user flow.
Design and Development: Once approved, the design and development department came into action to develop an interactive, intuitive, SEO-optimized, and mobile-friendly website.
QA and Testing: Once the website was developed, QA and testing began to make sure everything was working perfectly without any errors or glitches.
SEO Optimization and Content: Once the design and development phase was completed, basic SEO optimization and content were written to make the website look professional.
The Results
Horizon Roof Experts, with zero digital footprint and clarity about how to design a website, gave a boost to compete with the rivals. Some of the results Phoenix Coderex LLC included:
Zero-Error Launch: Comprehensive cross-browser and mobile responsiveness testing ensured a flawless experience across all Apple and Android devices, eliminating any kind of errors or bugs.
Speed & SEO Boost: Optimizing the website with a basic SEO setup and speed improvement resulted in organic search visibility.
