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East Land Shoe

  • East Land Shoe

The Challenge

A mid-sized footwear brand, East Land Shoe, specializing in stylish yet affordable shoes for both men and women, was struggling to expand its digital presence. While the brand had a loyal offline customer base, its online sales were stagnant, and competitors were dominating search and social platforms. Some of the challenges include:

Low Online Visibility: The brand’s website had minimal traffic, relying mostly on organic search and word-of-mouth.

High Competition: Larger brands were capturing attention through digital advertising.

Unclear Targeting: Marketing efforts lacked segmentation, leading to wasted spend and poor conversion rates.

Limited Brand Awareness: Despite quality products, the brand was not top-of-mind for online shoppers.

The Strategy

The brand partnered with Phoenix Coderex LLC to help promote the brand through Google Ads and Meta Ads. The strategy was built around these elements:

Google Ads (Search & Shopping Campaigns)

  • Targeted high-intent keywords like “affordable men’s sneakers” and “stylish women’s heels.”
  • Implemented Google Shopping ads to showcase product images, prices, and reviews directly in search results.
  • Used remarketing campaigns to re-engage visitors who abandoned carts.

Meta Ads 

  • Created visually appealing carousel ads highlighting new collections.
  • Leveraged audience segmentation (age, gender, interests in fashion).
  • Built brand awareness campaigns with lifestyle imagery and influencer collaborations.

Data-Driven Optimization:

  • A/B tested ad creatives and copy.
  • Monitored ROAS (Return on Ad Spend) and adjusted budgets toward high-performing campaigns.
  • Integrated analytics to track the customer journey from ad click to purchase.

The Solution

By combining Google Ads for intent-driven traffic and Meta Ads for discovery and engagement, the brand created a full-funnel marketing approach:

  • Google Ads captured customers actively searching for footwear.
  • Meta Ads inspired new audiences and nurtured them into buyers.
  • Retargeting across both platforms ensured no potential customer was lost.

The Results

The campaign delivered phenomenal results that helped in developing a customer base and generating online sales. 

 

  • Online Sales: Grew by 220% compared to the previous period
  • ROAS: Achieved 4.5x across Google Ads and 3.8x across Meta Ads
  • Brand Awareness: Social media followers grew by 65%, with engagement rates doubling
  • Customer Retention: Remarketing campaigns reduced cart abandonment by 30%