Thinkutor Google Ads
The Challenge
Thinkutor.net is an educational website that assists students in their academic endeavors, from assignment help to subject-specific assistance. Thinkutor partnered with the Phoenix Coderex three months ago. Their campaign was not doing well. They have tried the hybrid approach as well. But after the loss analysis, this structure was not appealing; they were following to get the leads.
Campaigns were not operating at their full potential on both platforms. Google Ads and Meta need to be handled with different strategies because they operate on different algorithms.
The following are the challenges they were facing when they handed over the accounts:
- Inefficient campaign structures.
- Broad audience targeting leads to budget wastage.
- Limited optimization of keywords and ad creatives.
- Inconsistent lead generation performance.
- Lack of integration between Google and Meta advertising efforts.
Google Ads Strategy
After conducting account audits and analyzing both ad platforms, our team developed a multi-channel approach to address issues step by step. Google Ads became the primary driver of high-intent traffic for Thinkutor, allowing the brand to connect directly with students and parents actively searching for academic support services. To maximize performance, the campaign structure was completely reorganized by service category, separating high-intent keywords from research-based searches and creating tightly themed ad groups to improve ad relevance and Quality Scores.
Ad Copy Improvements
Our team rewrote ad copies to better align with user intent and improve click-through rates. We take care of the following things while creating the copy as well, which will eventually grab the audience’s attention.
- Expert academic support.
- Personalized learning experiences.
- Flexible online tutoring.
- Fast and reliable assistance.
- Student success outcomes.
The Results
Over three months, the campaigns generated more than 116,311 impressions and 17,777 clicks, significantly increasing Thinkutor’s visibility across competitive educational search terms. The improved Google campaign structure and optimization efforts led to higher-quality website traffic, increased lead inquiries, stronger search presence, and greater overall campaign efficiency.