Bellas Closet
The Challenge
The client was a business coach targeting women professionals who wanted to get out of the corporate career into entrepreneurs. Despite having experience and expertise, the Instagram page was stagnant. The engagement was quite low, and followers were just stagnant. While the content lacked consistency and didn’t clearly communicate the niche. The client wanted to be an authority in the community of women who are ready to leap into business ownership.
The Strategy
Phoenix Coderex LLC. designed a growth plan focused on clarity and consistency. It established the brand positioning for women who want to quit corporate life forever and build profitable businesses.
To boost visibility and engagement, we created a visual identity, posted reels, and displayed some graphics to hit the pain points of women. Moreover, our strategy has always included optimizing the profile, use of relevant hashtags, and publishing content on a consistent basis.
The Solution
Phoenix Coderex LLC designed a content calendar with clarity on how frequently the posts were created. Focused on short-term video trends with hooks that instantly attracted women who want to quit their jobs resulted in a higher engagement.
Free downloadable resources links were changed to provide different types of books for motivating the audeince. Collaborated with women-focused podcasts and LinkedIn creators to cross-promote content. Monitored KPIs weekly, adjusting content types based on engagement and reach.
The Results
Within 6 months, the Instagram page transformed into a hub for entrepreneurs for women. The follower increased drastically, engagement rates touched the roof, and lead generation was not less than 250%. Coaching inquiries rose by 300%, resulting in new paying clients. Established a brand for women leaving corporate and want to develop a hustle that would help them live freely and independently.